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Take the Guesswork
Out of Pricing

We help merchants get their pricing right to boost profits, sales, and loyalty.

"Optifi removed the guesswork, allowing us to optimize pricing with clarity and reduced risk"

Oliver Adkins

Managing Director
Churchill Gowns

"As we expanded into new markets, Optifi helped us make better, faster, confident pricing decisions that directly increased profitability"

CEO

7-figure D2C Skincare Brand

"The Optifi team were really supportive and helped us at every stage of the process"

Azamat Valiyev

Managing Director
Friend of Dorothy

Scientific Pricing

Our R&D lab builds advanced pricing technologies and our expert team applies them to your business

Connect Your Data

We plug into your existing systems and gather the right signals to understand your pricing, customers, and product mix. Setup is quick and doesn't disrupt your workflow.

Optimise With Experts

Our platform runs the models while our team guides experiments, fine-tunes strategy, and ensures results align with your business goals.

See Measurable Growth

You'll get clear dashboards showing the impact of pricing changes, plus ongoing insights to unlock new revenue opportunities month after month.

Avg. profit increase

30%

Expected ROI

10x

Avg. time to ROI

4 - 8 wks

Monitoring

24/7

Next generation pricing

Go beyond the limits of traditional pricing models with smart & adaptive scientific pricing strategies that understand your brand, find the best prices to optimize profits, and keep your customers happy.

No more guessing

Do you know the very best prices for each of your products to produce the highest profits? There's a pricing sweet spot for each of your products, but you don't know what it is. Guessing pricing or cost-plus can mean under- or over-pricing, leaving revenue and sales unrealised. Optifi solves this by keeping on top of optimizing pricing across your store to find the pricing sweet spot for all your products.

Don't copy your competitors

Every brand is different, so why price like your competitors? Gain a competitive edge by finding the right pricing strategy for your brand.

Not just a pricing app

At Optifi, our expert team works closely with you to achieve the best outcomes. Our technology goes beyond conventional price testing methods like competitor price-syncing, cost plus, and A/B testing. Other approaches can lead to razor-thin margins, fluctuating prices, and far from optimal prices, leaving money on the table.

Our technologies learn the price-profit curve and identifies the optimal stable pricing sweet spot for each of your products, and our expert team helps apply it to your business.

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Optimise Your Store With Optifi

Talk with our team about how Optifi can help you

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