Scientific Pricing Decisions

Take the guesswork

out of pricing

We help eCommerce businesses make the right pricing decisions to increase revenue, profitability, and growth.

Pricing is Your Untapped Growth Channel

Most eCommerce businesses overlook pricing, but it's a fundamental part of every business, and often one of the most powerful levers for growth. We use science, data, and our expertise to help make the right pricing decisions to achieve your goals.

No More Guesswork

Replace intuition-based pricing with scientific pricing insights that reveal exactly what customers are willing to pay, eliminating pricing uncertainty.

Stronger ROAS

Unlock hidden value from your existing marketing spend by optimizing prices and promos to maximize conversion rates and customer lifetime value.

Better Margins

Restore and expand profit margins through data-driven pricing strategies that balance revenue growth with sustainable profitability.

What We Do

Optimise pricing decisions across all areas of your business

Pricing

Get pricing right to maximise revenue and margins without hurting conversion.

Sales & Promotions

Run smarter discounts and offers that drive demand while protecting profitability.

Delivery Rates

Optimise shipping and delivery fees to balance customer conversion with operational cost.

Monitoring

Monitor performance of your store and get predictive alerts to avoid issues before they happen.

Optifi

Our software platform is built on innovations from our R&D lab, so you'll get access to cutting edge scientific pricing technologies. We combine this with close support from our expert team, to help optimise your store.

R&D Lab Innovations

Managed Service

Software Platform

Expert Support

How It Works

Get started in minutes and see results in days

Connect Your Store

We integrate directly with your existing systems. Setup is quick and doesn't disrupt your workflow.

Optimise With Experts

Our team takes time to understand your business. We help at every stage, from onboarding to ongoing support.

Ongoing Growth

Our platform continuously learns, monitors, and manages your pricing, helping to maximise your growth, year on year.

Success Stories

See how Optifi transformed pricing for other businesses

GrowTropicals

Premium Plant Retailer

+36%

Profit Increase

Weeks to Impact

“Setting prices for over 300 products is hard, but knowing the best price for each is nearly impossible. Optifi gave clarity and we saw an overall uplift in profit of 36%. The team was sharp, supportive, and a real partner throughout.”