Data-driven e-commerce decisions with Optifi

We're solving the problem of going from data to action in e-commerce store management.

Prof. Dan Franks

Co-founder and CEO.

Optifi is built by the team at Causa. We're dedicated experts solving the problem of using data to make the right decisions. Optifi is our flagship product for e-commerce management that helps e-commerce managers make the best decisions from data, unlocking hidden value in every store.

Meet the leadership

Causa is the team behind Optifi. We're experts in statistics, machine learning, and causal AI. We're on a mission to improve data-driven decision-making and action-taking.

Prof. Dan Franks

Co-founder & CEO
Leading our mission with his expertise in causal AI and a vision to bridge the technology gap between research and industry.

Dr Jordan Hart

Co-founder & CTO
Driving innovation in our technology stack, Jordan ensures our solutions are at the forefront of modern advances in causal AI.

Our investors

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