Causa Ltd (“us”, “we”, or “our”) operates the website [https://optifi.ai] and associated mobile application(s) (collectively referred to as the "Service"). This Privacy Policy governs your visit to our website and use of our Service, explaining how we collect, safeguard, and disclose information resulting from your use of our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.

Our Terms of Service (“Terms”) govern all use of our Service, and together with this Privacy Policy, constitute your agreement with us (“Agreement”).

1. Information Collection and Use

1.1 Information You Provide Directly

We collect personal information you provide, such as:

• Account Info: Your name, username, email address, and password when you register.
• Profile Info: Information you voluntarily provide in your profile.
• Contact Info: If you ask Optifi to contact you, or sign up for materials or events, we collect your contact details.
• Content and Data You Provide: If you use our Services, we collect and store your content and data.
• Customer Support and Professional Services Info: If you contact Optifi customer support, we collect information about your inquiries and interactions.

1.2 Information We Collect Automatically

We also collect information automatically as you navigate through the Service:

• License Info: Information about the number of active users, historical user counts, and similar details.
• Service Usage Data: Information about how you use our products.
• Website Usage Data: Information about your interactions with our website.
• Cookies and Similar Tracking Technologies: We use cookies to provide functionality and gather information.
• Email Marketing: We collect data about your interaction with our emails.
• Third-Party Buttons, Tools, and Content: We collect data about your use of third-party features integrated into our Services.

1.3 Information from Third Parties and Partners

We may also receive information about you from third parties, such as:

• Third-Party Sign-In Services: Optifi allows you to sign in to our Services using third-party accounts, such as Shopify, Google, or Facebook.

2. Use of Information

2.1 Optifi uses your personal information to:

• Create your account and provide the Service.
• Process payments for your purchases.
• Understand and improve our Services.
• Conduct user research and development.
• Send you information about the Services, advertising, marketing content, promotions, newsletters, and surveys.
• Respond to your customer support requests.
• Improve the security of and troubleshoot our Services.
• Enforce the legal terms that govern our Services.

2.2 Who Do We Share Your Information With

We may share your personal information with:

• Managed Accounts and Administrators: If you have an Optifi account associated with your corporate email address, we may share your information with your company.
• Service Providers: Companies that provide services on our behalf.
• Partners and Resellers: Third parties that provide sales, consulting, support, and technical services.
• Affiliated Companies: Companies owned or operated by Causa Ltd.
• Law Enforcement: If required by law, such as in response to a valid subpoena or court order.
• Merger or Acquisition: In the event of a merger, acquisition, or sale of assets, we may share your personal information with the acquiring company.

2.3 Legal Basis for Processing Your Information (Applicable if You’re in the EEA, UK, or Switzerland)

We collect and process your personal information on the following legal bases:

• Performance of a Contract: To provide the Services you have subscribed to.
• Legitimate Interests: To improve our products and services.
• Consent: With your consent for specific purposes.

3. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Uploaded content may be retained for the duration of your use of the Service, but it will not be actively monitored or used beyond the scope of providing the requested services.

4. Data Security

We are committed to protecting your data and implement reasonable technical and organizational measures to safeguard it from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of internet transmission or electronic storage is completely secure.

We may engage third-party service providers to assist us in operating and improving the Service. These providers may have access to your data only to perform tasks on our behalf and are bound by confidentiality obligations.

5. Legal Requirements and Business Transactions

We may disclose your information, including personal data, if required to do so by law or in good faith belief that such disclosure is necessary to:

• Comply with a legal obligation.
• Protect our rights or property.
• Investigate wrongdoing in connection with the Service.
• Protect the safety of users or the public.
• Facilitate a business transaction such as a merger, acquisition, or sale.

6. Third-Party Links

The Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the content, privacy policies, or practices of third-party sites. We recommend reviewing the privacy policies of those third-party sites.

7. Children’s Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal data from a child without parental consent, we will take steps to remove that information.

8. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and we encourage you to review this Privacy Policy periodically for updates.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at [support@optifi.ai].

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